Need to access a computer from another desktop or mobile device? Learn how to establish a connection using Google’s Chrome Remote Desktop with these steps. In the past, remote computer access often required expensive software and technical expertise. However, with Google’s Chrome Remote Desktop service, the process has become remarkably straightforward. This free service allows…
Discover the Key to Effective E-commerce Shipping in Australia: Five Tried-and-Tested Tactics
Receiving a long-awaited package at your doorstep is a moment of pure delight. For eCommerce businesses, choosing the right shipping partner in Australia is crucial to ensure prompt, efficient, and cost-effective order processing. So, what does it take to excel in eCommerce shipping? In this article, we’ll unveil our top recommendations for selecting the perfect…
The Emergence of Live Shopping in Australia: Exploring Social Commerce Trends
Navigating the ever-evolving landscape of ecommerce can be daunting, with new trends and technologies constantly emerging. In this blog post, we’ll delve into the realm of social commerce and live shopping, keeping you abreast of the latest developments. Social commerce involves leveraging social media platforms such as Facebook and Instagram to promote and sell products…
The era of the cookie is over. Advertisers now have access to innovative targeting tools to refocus on brand building
The depreciation of the cookie presents marketers with an opportunity to experiment with new targeting strategies using emerging AI-powered adtech, enabling brands to authentically engage with their audiences and establish a strong brand presence. Josh Rosen delves into this topic. The era of the cookie has come to an end. In 2024, Google initiated the…
Ensuring Safe Testing Practices
As your organization’s ERP system becomes more extensively integrated with both internal and external systems, the risk associated with testing updates escalates significantly if not handled properly. Consider the scenario of inadvertently bombarding customers with emails during system testing. Such actions may result in customer dissatisfaction due to inbox overload, potentially driving them to seek…
Action over Words: Transforming into a Sustainable Retailer
In a challenging economic environment, retailers face the daunting task of balancing sustainability with business imperatives. Yet, amidst this struggle, consumer demand for eco-friendly alternatives continues to surge, influencing spending patterns. A recent report revealed that 71% of Australian respondents express concern about the planet’s future, with 67% advocating for significant lifestyle changes. Further intensifying…
Addressing the Challenge of Distance in Australian E-commerce Shipping
In the Australian e-commerce arena, a significant hurdle known as the ‘Tyranny of Distance’ poses a formidable challenge. Compounding this issue is the fact that nearly 81% of Australians are inclined to avoid purchasing from a brand after encountering a negative delivery-related incident. Given the vast geographic spread of this nation, logistical complexities are inherent,…
Focusing on AI: Insights from SXSW That Marketers Should Reflect On
It comes as no surprise that the prevailing subject of the past year took center stage at an event focused on innovation. Claire Dunton of Luminary explores the diverse viewpoints surrounding AI at SXSW. Attendees of SXSW seeking to sidestep discussions on AI would find themselves disappointed, as AI permeated nearly every talk and panel…
Is antivirus necessary for Linux systems?
If you’ve been using Windows for an extended period, you’re likely familiar with the necessity of antivirus software—it’s considered essential. However, does the same principle apply to the open-source operating system? Having used Linux as my primary operating system since 1997, I have never felt the need to install desktop antivirus software on any computer….
Australia criticizes Twitter (now X) for reducing its trust and safety engineers by 80%
The eSafety Commissioner of Australia accuses the social platform of a growing inability to effectively regulate online hate. Australia has criticized X, previously known as Twitter, for significantly reducing its online trust and safety resources, thereby impeding its capacity to address concerns regarding harmful content on its platform. The Australian eSafety Commissioner has published a…