As your organization’s ERP system becomes more extensively integrated with both internal and external systems, the risk associated with testing updates escalates significantly if not handled properly. Consider the scenario of inadvertently bombarding customers with emails during system testing. Such actions may result in customer dissatisfaction due to inbox overload, potentially driving them to seek…
Action over Words: Transforming into a Sustainable Retailer
In a challenging economic environment, retailers face the daunting task of balancing sustainability with business imperatives. Yet, amidst this struggle, consumer demand for eco-friendly alternatives continues to surge, influencing spending patterns. A recent report revealed that 71% of Australian respondents express concern about the planet’s future, with 67% advocating for significant lifestyle changes. Further intensifying…
Addressing the Challenge of Distance in Australian E-commerce Shipping
In the Australian e-commerce arena, a significant hurdle known as the ‘Tyranny of Distance’ poses a formidable challenge. Compounding this issue is the fact that nearly 81% of Australians are inclined to avoid purchasing from a brand after encountering a negative delivery-related incident. Given the vast geographic spread of this nation, logistical complexities are inherent,…
Focusing on AI: Insights from SXSW That Marketers Should Reflect On
It comes as no surprise that the prevailing subject of the past year took center stage at an event focused on innovation. Claire Dunton of Luminary explores the diverse viewpoints surrounding AI at SXSW. Attendees of SXSW seeking to sidestep discussions on AI would find themselves disappointed, as AI permeated nearly every talk and panel…
Is antivirus necessary for Linux systems?
If you’ve been using Windows for an extended period, you’re likely familiar with the necessity of antivirus software—it’s considered essential. However, does the same principle apply to the open-source operating system? Having used Linux as my primary operating system since 1997, I have never felt the need to install desktop antivirus software on any computer….
Australia criticizes Twitter (now X) for reducing its trust and safety engineers by 80%
The eSafety Commissioner of Australia accuses the social platform of a growing inability to effectively regulate online hate. Australia has criticized X, previously known as Twitter, for significantly reducing its online trust and safety resources, thereby impeding its capacity to address concerns regarding harmful content on its platform. The Australian eSafety Commissioner has published a…
Unveiling Marketing Automation with Taguchi
Within the dynamic realm of marketing, the concept of “marketing automation” has endured, continuously evolving to inject new perspectives into traditional practices. For Taguchi, it transcends mere terminology, embodying powerful ideas that have left an indelible mark on the marketing landscape. In an interview with ITWire TV, Ben Dyer, co-founder of Taguchi, delved into Taguchi’s…
At what point does augmented reality enhance your marketing strategy, and when does it become merely a gimmick?
Over the years, augmented reality (AR) has experienced various waves of both excitement and doubt, and 2024 is no exception. In assessing its viability for your marketing strategy, it’s crucial to discern its utility. Here are the key advantages of AR. Inject existing 2D assets with 3D life The primary strength of AR lies in…
Review of HELLDIVERS 2: An Exciting Cooperative Shooter Evoking Starship Trooper Vibes
I don’t usually find myself drawn to many cooperative shooter games, with exceptions like Left 4 Dead 2 or Back 4 Blood, so HELLDIVERS 2 came as a pleasant surprise to me. I had only briefly come across information about the game a few weeks before its release (I wasn’t even aware of the original…
Exciting Speculations: iOS 18 Expected to Highlight Design Improvements, Anticipating Future macOS Overhaul
Apple iOS 18 to Undergo Major Design Changes; Says Mark Gurman Apple’s operating system updates always generate anticipation and excitement among tech enthusiasts and users alike. With each iteration, Apple aims to introduce new features, enhance user experience, and often, revamp the design aesthetics. As rumors swirl around the upcoming iOS 18 and potential macOS…