Over the years, augmented reality (AR) has experienced various waves of both excitement and doubt, and 2024 is no exception. In assessing its viability for your marketing strategy, it’s crucial to discern its utility. Here are the key advantages of AR. Inject existing 2D assets with 3D life The primary strength of AR lies in…
Category: Innovation
Ikea introduces mixed-reality experience driven by artificial intelligence
Ikea Australia has introduced Ikea Kreativ, a complimentary mixed-reality experience driven by AI, offering customers a straightforward and intuitive way to envision and redesign their living spaces. Ikea’s latest technological marvel, Ikea Kreativ, stands at the forefront of revolutionizing the home design experience, blending state-of-the-art technology with intuitive functionality to empower customers in reimagining their…