The depreciation of the cookie presents marketers with an opportunity to experiment with new targeting strategies using emerging AI-powered adtech, enabling brands to authentically engage with their audiences and establish a strong brand presence. Josh Rosen delves into this topic. The era of the cookie has come to an end. In 2024, Google initiated the…
Category: Marketing
Action over Words: Transforming into a Sustainable Retailer
In a challenging economic environment, retailers face the daunting task of balancing sustainability with business imperatives. Yet, amidst this struggle, consumer demand for eco-friendly alternatives continues to surge, influencing spending patterns. A recent report revealed that 71% of Australian respondents express concern about the planet’s future, with 67% advocating for significant lifestyle changes. Further intensifying…
Focusing on AI: Insights from SXSW That Marketers Should Reflect On
It comes as no surprise that the prevailing subject of the past year took center stage at an event focused on innovation. Claire Dunton of Luminary explores the diverse viewpoints surrounding AI at SXSW. Attendees of SXSW seeking to sidestep discussions on AI would find themselves disappointed, as AI permeated nearly every talk and panel…
Unveiling Marketing Automation with Taguchi
Within the dynamic realm of marketing, the concept of “marketing automation” has endured, continuously evolving to inject new perspectives into traditional practices. For Taguchi, it transcends mere terminology, embodying powerful ideas that have left an indelible mark on the marketing landscape. In an interview with ITWire TV, Ben Dyer, co-founder of Taguchi, delved into Taguchi’s…
At what point does augmented reality enhance your marketing strategy, and when does it become merely a gimmick?
Over the years, augmented reality (AR) has experienced various waves of both excitement and doubt, and 2024 is no exception. In assessing its viability for your marketing strategy, it’s crucial to discern its utility. Here are the key advantages of AR. Inject existing 2D assets with 3D life The primary strength of AR lies in…
Insights into Australians’ Social Media Behaviors Unveiled in Digital 2024 Australia Report
In today’s interconnected world, social media has become an integral part of daily life for millions worldwide, including Australians. With its ever-evolving landscape, understanding the latest trends and habits surrounding social media is essential for individuals, businesses, and policymakers alike. Recently, the Digital 2024 Australia Report offered valuable insights into Australians’ social media behaviors, shedding…